MIDWESTERN BROADCASTING COMPANY

WTCM RADIO, INC., WCCW RADIO, INC., WBCM RADIO, INC. AND WKJF RADIO, INC.

EQUAL EMPLOYMENT OPPORTUNITY PUBLIC FILE REPORT

JUNE 1, 2011

This is the report required by Section 73.2080(c)(6) of the Rules of the Federal Communications Commission for broadcast station employment units with five or more full-time employees. It is to be included in our public file on or before the anniversary of our renewal of license application, which is June 1 of each year. Our “employment unit” consists of WTCM (AM), WTCM-FM, WCCW (AM), WCCW-FM, Traverse City, and WJZQ (FM), Cadillac, WBCM (FM) Boyne City and WCZW (FM) Charlevoix (All in Michigan).

PERIOD COVERED: June 1, 2010 through May 31, 2011

I. LIST OF FULL-TIME JOB VACANCIES FILLED BY OUR EMPLOYMENT UNIT DURING THE PERIOD (BY JOB TITLE):

WTCM A/F Morning Show Producer
WTCM A/F News Anchor
WCCW A/F Sales Manager
WCCW A/F Sales
WCCW A/F Sales
WCCW A/F Sales

II. RECRUITMENT SOURCE FOR FILLING EACH OF THE FOREGOING JOB CATEGORIES:

A list of sources to which notices were sent is attached Midwestern Broadcasting Company publicizes full time openings through Broadcast Compliance Services

III. RECRUITMENT SOURCE WHICH REFERRED EACH OF THE HIREES FOR THE VACANCIES LISTED ABOVE:

1. Online Posting
2. From a friend/Word of Mouth
3. Client Referral
4. TC Record Eagle Ad
5. Called the station inquiring on any openings
6. Referral

IV. DATA REFLECTING THE TOTAL NUMBER OF PERSONS INTERVIEWED FOR FULL-TIME VACANCIES DURING THE PERIOD COVERED BY THIS REPORT, AND THE TOTAL NUMBER OF INTERVIEWEES REFERRED BY EACH RECRUITMENT SOURCE UTILLIZED IN CONNECTION WITH SUCH VACANCIES:

4 interviews
3 interviews
2 interviews
6 interviews
3 interviews
16 interviews

V. DESCRIPTION OF INITIATIVES LISTED IN 47 CFR §73.2080(c)(2) TAKEN BY OUR EMPLOYMENT UNIT:

Job Fair(s) –

5th Annual Career & Employment Fair at NMCHagertyConferenceCenter

March 9, 2011, 2:30 pm to 4:30 pm

Midwestern Broadcasting had a booth display at this very large and very well attended event. Mary Jo White, the HR manager for the company attended and conducted the display and the discussions

EEO Career Café Attendance Friday, October 28, 2010

John Dew, EEO Coordinator for Midwestern Broadcasting attended the Broadcasting Career Builder Conference on the West Campus of Lansing Community College in Lansing, Michigan. Midwestern Broadcasting was one of the sponsoring entities of this annual conference for people interested in Broadcasting as a career.

Over 200 attended the conference with many of them stopping at the Midwestern Table for information and career advice.

On Monday March 21st 2011, Mike Centala General Manager of WATZ/WRGZ attended a career fair at Alpena Community College. Mike presented three sessions on careers in broadcasting, education that is needed and the general outlook in the field of broadcasting. Attendees were high school age along with adults looking for a new career. Close to three hundred attended this event.

Participation in scholarship programs – Ross Biederman, President of Midwestern Broadcasting Company is a member of the Board of Directors of the Michigan Association of Broadcaster’s (MAB) Foundation. The MAB Foundation is a 501c3 Foundation organization which conducts numerous educational activities, including providing scholarships. Mr. Biederman was also a major financial contributor to the formation of the Foundation.

Midwestern Broadcasting Summer Internship – A summer internship program was established in cooperation with the MAB Foundation. A student from Traverse City West High School was selected for the Internship appointment during June and July 2008. The student works in a variety of station areas over the course of 8 weeks and receives a $1200 scholarship grant as part of the program. This program had to be suspended during the summer of 2009 due to pressures of the economy. The program was reinstated for summer of 2010. A student has been accepted for an Internship during the summer of 2010.

Training of Management level personnel – September 15, 2010 – John Dew, EEO Coordinator for Midwestern Broadcasting Company issued a complete review of EEO Policies and FCC Regulations to all Department Heads and HR Personnel.

Review of EEO Files and Records – In the fall of 2010, an FCC Review was made. It included inspection of the public files and of the EEO program information and records, and a written report to the Commission. The company had no problems or issues.

Job Posting Mailing list is partially listed below (full list is available online at www.bcs-ok.com)

Broadcast & Cinematic Arts

Central Michigan University

340 Moore Hall

Mt. Pleasant, MI 48859

Alpena Community College

Att: Frank McCourt

666 Johnson Street

Alpena, MI 49707

Davenport College

Placement & Career Development

415 E. Fulton

Grand Rapids, MI 49503

Central Michigan University

Career Services

101Faust Hall

Mt. Pleasant, MI 48859

Northwood Institute

Career Assistance

3225 Cook Road

Midland, MI 48640

Oakland Community College

Att: Alicia Jackson

739 Washington

Royal Oak, MI 48067

Lake Michigan College

WXSB FM

2755 E. Napier Avenue

Benton Harbor, MI 49022-1881

Kalamazoo Valley Community College

Placement Office

6767 West O Avenue

Kalamazoo, MI 49009

University of Detroit – Mercy

Career Development

4001

W. McNichols Road

Detroit, MI 48221

Muskegon Community College

Att: Job Placement enter

221 S. Quarterline Rd

Muskegon, MI 49442

NW Michigan College

1701 E. Front Street

Traverse City, MI 49686

Spring Arbor College

WSAE-WKTG

106 E. Main Street

Spring Arbor, MI 49283

University of Michigan

Career Services

3200 Student Activities Bldg.

Ann Arbor, MI 48109

Organization Name

Albion College

Alma College

ALTER

American Women In Radio & Television – Grand Rapids

Anderson University

Andrews University

Aquinas College

Asian American Journalists Assoc.

Association for the Blind & Visually Impaired

Audio Engineering Society

Audio Engineering Society – Detroit

Ball State University

Bay Mills Community College

Black Broadcasters Alliance

Broadcast Education Association

Calvin College

Capital Region Community Foundation

Central Michigan University

College for Creative Studies

Community for Southeastern Michigan

Community Foundation for Muskegon County

Community Integrated Recreation

Cristo Rey Employment & Training

Davenport University

Delta College

Eastern Michigan University

Ferris State

Grand Rapids Community College

Grand Valley State

Grand View College

Greater Lansing Urban League

Hillsdale College

Hope College

Illinois State University

Indiana State University

Indiana University

Jackson Community College

Jewish Family & Children’s Services

Junior Achievement of Northeast Michigan

Junior Achievement of the Michigan Edge

Kalamazoo College

Kellogg Community College

Kettering University

Lake Land College

Lake Superior Community Partnership

Lansing Community College

E-Mail List continued

Lawrence Technological University

Macomb Community College

Madonna University

Marygrove College

Media Communications Association – Mid-Michigan

Michigan Association of Educational Broadcasters

Michigan Association of United Ways

Michigan Department of Career Development

Michigan State University

Mott Community College

National Broadcasting Society – Central Michigan

Northern Michigan University

Oakland Community College

Oakland University

Olivet College

Saginaw Valley State University

Saint Mary’s College of Ava Maria University

San Jose State University

Schoolcraft College

Siena Heights College

Southern Illinois University at Carbondale- Radio/Television

Southwestern College

Specs Howard School of Broadcast Arts

St. Clair Community College

University Of Michigan

Wayne State University

Western Michigan University

Also:

MAB Job Bank

Michigan Works Job Bank

BEDA National Job Bank

Western Michigan Job Bank

Radio Station website

AllAboutCountry.com